Marketing Your Business by influencing people

Found this bit of video really entertaining and educational at the same time, a true thinker who has mastered what Marketing is all about. I find a lot of organizations go out of their way to build huge Ad campaigns around their products, while it would only take that one simple idea to get people talking and following your products, Virgin Group is one such example of a Business built on this principle. see the video below and get some insight on influencing people and keeping them thinking and talking of your product.